A customer just made a purchase in your store and walks out with a trendy, out-of-the-box shoulder bag in your store’s colors.
Congratulations! This customer is an instant brand ambassador and brings immediate visibility. Tell us who you are and what you want to project, and Papier Present will strengthen your branding.
"A brand is more than a logo and corporate identity. A strong brand tells what your brand or store stands for and how it differentiates from others."
A good brand tells what your brand or store stands for and how it stands out from the competition. A brand is more than just a logo and corporate identity. Every interaction with your customers defines your identity and how people perceive your business. Stores and brands that manage to apply this well are more successful at creating loyal customers.
How do you ensure your brand’s look & feel reflects exactly what you stand for?
1 | Start by defining your identity: luxury, ecological, trendy, low budget, out-of-the-box, minimalist, family-oriented, high fashion… do these or other terms apply?
2 | Map your target groups: babies, toddlers, kids, youth, women, men, seniors… and divide them by age and region.
3 | What is the mission of your business? What are the features and benefits of your products or services? What makes you different? What kind of experience do you want to project with your business?
4 | Create a strong logo and matching corporate identity: choose a color palette (max. 3 primary colors), a font, and add an icon or graphic pattern to strengthen the identity.
5 | Apply your branding consistently: integrate your identity into your internal and external communications, your store layout, your marketing actions, and last but not least, your packaging.
Papier Present has been an expert in packaging for years and is happy to join the table to help personalize your carrier bags, shoppers, gift wrap, (e-commerce) boxes, ribbons, and stickers 100% to enhance your branding and visibility. Branding is about building your brand. Good luck!